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Create pages by use case or industry

Create pages by use case or industry

VerdictMarginal

CategoryScale

Last reviewedNovember 7, 2026

The problem

Generic product pages do not speak to specific buyers.

Steps

  1. Choose the use cases and industries you really serve.
  2. Give each page its own examples, problems and proof.
  3. Drop any page where only the industry name would change.

Evidence

Pages that address a specific use case convert well when the content is specific. When only the name changes, they fall under scaled content.

Verdict

Marginal.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.