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Use AI as an assistant, with editing and your own input

Use AI as an assistant, with editing and your own input

VerdictMarginal

CategoryScale

Last reviewedNovember 7, 2026

The problem

You want to produce more without losing quality.

Steps

  1. Use AI for drafts, structure and research.
  2. Add what only you have: experience, data, examples and judgment.
  3. Edit everything before publishing.

Evidence

Ahrefs found no penalty for using AI: the correlation between AI content scores and rankings was 0.011, in effect none.

Verdict

Marginal. It is a production method, not a play. What moves the needle is what you add, not the tool.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.