Programmatic pages where only one variable changes

The problem

Templates promise thousands of pages for every city, tool or keyword.

Steps

1. Do not publish pages where only a name or a place changes.
2. If you cannot add something specific to each page, do not create it.

Evidence

This is the pattern Google’s scaled content abuse policy targets: many pages produced mainly to rank, with little value for users. Enforcement has hit low-value programmatic sites hard through 2026, including in the March core update.