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Organize the site into strict silos

Organize the site into strict silos

VerdictMarginal

CategoryScale

Last reviewedNovember 7, 2026

The problem

Sites grow without a clear structure.

Steps

  1. Group content into clear categories with hub pages.
  2. Link within each group, and across groups where it helps the reader.

Evidence

Silos are the rigid version of topic clusters, with no links between categories. The structure helps large sites; the ban on cross-links is overdone.

Verdict

Marginal. Useful on large sites, overdone on small ones.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.