Category
Distribution
Getting content and links outside your own site: PR, Reddit, syndication and newsletters.
Filler Marginal Moves the needle
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Answer journalist requests (HARO and its successors)
Links from news sites are hard to get by asking.
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Run digital PR with your own data
Original data only earns links if the right people see it.
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Use Reddit as a search channel
Reddit threads now take space in Google results that used to go to sites.
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Republish on Medium with a canonical
You want more readers for articles that already live on your site.
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Paste full articles into LinkedIn
LinkedIn looks like free reach for the articles you already have.
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Publish on large domains to borrow their authority
A new site cannot rank for competitive queries, but large platforms can.
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Build a newsletter as a direct traffic source
A site that depends only on Google is exposed to every update.