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Run digital PR with your own data

Run digital PR with your own data

VerdictMoves the needle

CategoryDistribution

Last reviewedNovember 7, 2026

The problem

Original data only earns links if the right people see it.

Steps

  1. Start from a study, survey or index of your own.
  2. Find the one finding a journalist would put in a headline.
  3. Pitch it to reporters who cover that beat, with the chart ready to use.

Evidence

Journalists need citable data, which is why this is one of the few link tactics whose effectiveness is still growing. It depends on having produced something real first.

Verdict

Moves the needle.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.