Remove or merge thin pages

The problem

Many weak or overlapping pages dilute a site’s signals.

Steps

1. Identify pages with no traffic, no links and content that overlaps with stronger pages.
2. Merge overlapping pages into the strongest one and redirect the rest.
3. Remove or noindex pages that serve no one.
4. Never delete pages with links or traffic without a redirect.

Evidence

Consolidating duplicates concentrates links and signals on one URL, and reducing low-value pages lowers exposure to scaled content enforcement.