Put the year at the end of the title

The problem

Searchers favor results that look current.

Steps

1. Identify queries where freshness genuinely matters, such as tools, prices or rules that change.
2. Add the year only to pages whose content is actually updated for that year.
3. Update the page and the year together every time.

Evidence

Title tests show that the effect depends on the query. A year helps when people search for current information and adds nothing, or reads as clutter, when they do not.