Home

›

›

Put the keyword in the H1, the opening and the URL

Put the keyword in the H1, the opening and the URL

VerdictMarginal

CategoryOn-Page

Last reviewedNovember 7, 2026

The problem

Google and readers need to see quickly what a page is about.

Steps

  1. Use the main topic in the title, the H1 and the first paragraph where it reads naturally.
  2. Keep URLs short and descriptive.

Evidence

Clear topical signals help Google understand pages, but they are basic hygiene that almost every competing page already has.

Verdict

Marginal. Necessary, but not a play that will move a page past competitors.

Other plays in this category

Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.