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Submit your product to launch directory lists

Submit your product to launch directory lists

VerdictFiller

CategoryAuthority

Last reviewedNovember 7, 2026

The problem

Founders are told that lists of dozens of free directories will raise their authority.

Steps

  1. Pick the few directories your buyers actually browse.
  2. Treat any submission as a distribution channel, not a ranking factor.

Evidence

Most of these directories receive little traffic and link to everything submitted to them, so their links carry little weight.

Verdict

Filler as SEO. A handful can bring early users.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.