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Swap a testimonial for a link

Swap a testimonial for a link

VerdictMarginal

CategoryAuthority

Last reviewedNovember 7, 2026

The problem

You need easy links to a new site.

Steps

  1. List the tools and services you genuinely use.
  2. Offer each one a short, specific testimonial.
  3. Ask for your name and site to appear with it.

Evidence

Many vendors publish customer testimonials with a link to the customer’s site. Each link is worth little, but each costs almost nothing.

Verdict

Marginal, but sensible.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.