Target zero-volume keywords

The problem

Tools show zero volume for queries people do search.

Steps

1. Collect specific questions from customers, forums and Search Console.
2. Write pages that answer them, grouping close variants on one page.
3. Judge them as a group, not one by one.

Evidence

Tools mark these queries as zero, but they bring real traffic because the same need is searched in many variants. Each page on its own usually brings little.