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Release a free plugin on wordpress.org

Release a free plugin on wordpress.org

VerdictMarginal

CategoryAssets

Last reviewedNovember 7, 2026

The problem

Plugin directories look like a source of authority links.

Steps

  1. Build a plugin that solves a real problem.
  2. Count on installs, reviews and mentions, not on the listing link.
  3. Do not add a “powered by” link to the footer of sites that install it.

Evidence

The listing link adds little on its own. The value comes from the users and the mentions the plugin generates.

Verdict

Marginal.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.