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Noindex the clutter

Noindex the clutter

VerdictMoves the needle (on bloated sites)

CategoryCrawling

Last reviewedNovember 7, 2026

The problem

Low-value URLs fill the index reports.

Steps

  1. Review which URLs fill “Crawled, currently not indexed”.
  2. Noindex or block tag pages, internal search results, filtered categories and similar URLs that serve no searcher.
  3. Keep the pages that people actually land on.

Evidence

On most sites, the report of crawled but not indexed pages is full of tag pages, internal search results, filtered categories, paginated lists, feeds and archives.

Verdict

Moves the needle on bloated sites.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.