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Use keyword difficulty as the only filter

Use keyword difficulty as the only filter

VerdictFiller (used alone)

CategoryDemand

Last reviewedNovember 7, 2026

The problem

You need to decide which keywords to target.

Steps

  1. Use difficulty as a rough first pass.
  2. Then look at the actual results: who ranks, how strong and how relevant they are.

Evidence

Keyword difficulty is each tool’s own estimate, mostly based on links, and tools give different scores for the same keyword.

Verdict

Filler when it is the only filter.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.