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Obsess over Core Web Vitals

Obsess over Core Web Vitals

VerdictMarginal

CategoryCrawling

Last reviewedNovember 7, 2026

The problem

Speed scores are treated as a main ranking lever.

Steps

  1. Fix pages that are genuinely slow or unstable for users.
  2. Stop once they pass, rather than chasing perfect scores.

Evidence

Google’s John Mueller has described Core Web Vitals as more than a tie-breaker but less important than the relevance of the content.

Verdict

Marginal, unless the site performs badly.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.