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Target what already works for a competitor

Target what already works for a competitor

VerdictMoves the needle (as a starting point)

CategoryDemand

Last reviewedNovember 7, 2026

The problem

You do not know which topics bring traffic in your niche.

Steps

  1. Look up a competitor’s organic keywords and top pages in a backlink tool.
  2. Keep the topics that fit your site and that you can cover better.
  3. Check the results for each one before writing.

Evidence

It shows which topics already bring traffic in your niche, instead of guessing.

Verdict

Moves the needle as a starting point. On its own it does nothing.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.