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Buy a small site in your niche and merge it

Buy a small site in your niche and merge it

VerdictMarginal (depends on the case)

CategoryAssets

Last reviewedNovember 7, 2026

The problem

Growing a site’s content and links from scratch is slow.

Steps

  1. Buy a site whose content and audience match yours.
  2. Map every URL one to one to an equivalent page on your site.
  3. Move the content that is worth keeping and redirect the rest to its closest match.

Evidence

A merge works when the content fits and the redirects are precise. Bought only for its links, it is the same as a 301 of an expired domain.

Verdict

Marginal, and very dependent on the case.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.