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Fix keyword cannibalization with Search Console

Fix keyword cannibalization with Search Console

VerdictMoves the needle (only in real cases)

CategoryDemand

Last reviewedNovember 7, 2026

The problem

Two of your pages seem to compete for the same query.

Steps

  1. In Search Console, find queries where several of your URLs alternate.
  2. Check whether the pages really serve the same intent.
  3. Merge or differentiate only when they do.

Evidence

Many queries show more than one of your URLs without that being a problem. Real cannibalization, where pages with the same intent hold each other back, is much rarer.

Verdict

Moves the needle in real cases, which are rare.

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Dan Keller Avatar
Dan Keller
Dan Keller writes repoSEO and its sister site AEOplays, which reviews AEO plays the same way. Before that he edited King Digest, a newsletter on search, marketing and AI, until he got tired of passing on tactics nobody had checked. He reviews each SEO play against what Google documents and what holds up in practice, and says so when the evidence isn’t there yet.